There are two dangerous misconceptions about digital marketing:
- It’s easy, quick, free and anyone can do it.
- It’s complicated, difficult and if you want to see any results you need to spend a lot of money and a lot of time.
The truth is, successful digital media does involves an investment of time and money but it does provide the most flexibility of any type of marketing. Training and resources are plentiful and in a lot of cases very affordable or free. My 8 years of digital marketing experiences with large brands and small businesses has shown me the opportunities all businesses have to share their story. My goal with every client I work with as well as everyone I reach with my blog is to show them the opportunities as well as arm them with the tools and confidence to make the most of their digital marketing.